Kylie Jenner Walks Victoria's Secret Runway in $50 Million Fantasy Bra

Kylie Jenner, the renowned entrepreneur and television personality, made her highly anticipated debut on the Victoria's Secret runway, presenting the famous Fantasy Bra, a piece valued at $50 million. This event, held in Los Angeles, marks the return of the iconic bra to the catwalk after a six-year hiatus, according to Vogue.

The Return of a Fashion Icon

Victoria's Secret decided to bring back its most emblematic piece, the Fantasy Bra, which hadn't been seen on its runway since 2018. For this occasion, the brand opted for a design that is the most expensive to date, exceeding its previous costliest predecessor by $35 million. The Fantasy Bra tradition began in 1996, when Claudia Schiffer wore the debut style in a print ad, valued at $1 million. Over the years, models like Heidi Klum (1999, $10 million) and Gisele Bündchen (2000, $15 million) wore earlier versions, as Vogue recalls.

Why Kylie Jenner?

Kylie Jenner's selection for this presentation was no accident. At 29 years old and with 380 million followers on Instagram, Jenner is a figure who "extends beyond fashion, beyond culture, beyond TV, beyond one singular thing," according to Adam Selman, Victoria's Secret's chief creative officer, speaking to Vogue. Selman explained that a big idea for the show was "fandomonium," and the Fantasy Bra was the most requested item from fans. They considered how to do it in a "really fun, excessive way," and saw Kylie as a "cultural powerhouse" capable of generating massive impact and creating her own culture.

A Museum-Quality Jewel

This year's Fantasy Bra is a true work of art. It features 4,410 natural diamonds surrounding a 75.54-carat radiant-cut Fancy Vivid yellow diamond as its centerpiece. Its creation required over 1,000 hours of work from 15 craftspeople. Jacob Arabo of Jacob & Co., a longtime stalwart in the luxury jewelry world, was responsible for shaping this piece. Arabo, who has designed jewels for stars like Madonna and Rihanna, explained to Vogue that his vision was to create a piece of high jewelry that could be worn as a bra, with no fabric, only gold and diamonds. The challenge was ensuring it was comfortable despite its nearly four pounds of weight and its gold and diamond composition, fitted to Jenner's exact measurements.

Natalia Bryant Also Debuts

In addition to Kylie Jenner, the Victoria's Secret fashion show featured another significant debut. Natalia Bryant, the 23-year-old daughter of the late Kobe Bryant, also made her runway debut. According to Page Six Style, Bryant expressed her excitement about joining the spectacle, stating she had watched the show since she was a little girl. To prepare, she studied previous shows and felt like she was "in the room with some of the OGs. Angels are among us!"

Why it matters

The return of the Fantasy Bra with Kylie Jenner and Natalia Bryant's participation signals a new chapter for Victoria's Secret. The brand aims to reconnect with its audience and generate buzz, combining extreme luxury with the influence of far-reaching celebrities. This strategy not only seeks to dazzle but also to revitalize the brand's image in a moment of constant evolution in fashion and culture.