Companies, big and small, can find that a product generates more than expected: controversy. Target's recent situation with a Halloween costume reminds us of the importance of a swift and human response.
A Venezuelan entrepreneur based in the United States is launching an online store with 1.3 million products, delivery to all 50 states, and a model built for the diaspora: pay here, receive there. The company cites an investment of more than $7.3 million and plans a step-by-step expansion to Colombia and Chile.
