GMA Deals & Steals Offers Up to 60% Off on Home and Travel Essentials

Good Morning America (GMA) on ABC launched its anticipated “GMA Deals & Steals” segment today, September 15, 2026, featuring a special collection curated by Tory Johnson. Discounts reach up to 60% across a variety of products for home, travel, technology, and personal luxury, with prices starting at just $9, according to Good Morning America. These offers are available for a limited time, most valid only for today, and some specific brands until September 14, 2026, while supplies last.

What Are “Deals & Steals”?

“GMA Deals & Steals” is a well-known segment on American television that allows viewers to access products from popular brands at significant discounts. Tory Johnson, a consumer expert, is responsible for curating these selections. The process is straightforward: products are presented on the show and offered through direct links on GMA’s website, GMADeals.com. It’s important to note that ABC and Tory Johnson receive a commission for each purchase made through these links, a common model in the media and e-commerce world.

These offers are temporary and do not allow for backorders, unless specified by the individual vendor. Shipping rates are valid only for the continental U.S.

For Your Home and Daily Life

• PeachSkinSheets Bedding: With discounts of up to 50%, these sheets promise to keep hot sleepers cool and cool sleepers cozy. They are hypoallergenic, resistant to pilling and dust mites, and their dual-brushed fabric offers 1,500-thread-count level softness. They come in a wide variety of sizes and colors, with options including duvet and comforter sets. Faux fur throws and accessories are also available. You can find them from $14.50 to $197.50.
• TopJob Chair & Desk: For those looking for a functional home office without the corporate feel, TopJob offers a desk that moves easily, adjusts from sitting to standing in seconds without electricity, and folds for compact storage. It’s ideal for small or multi-purpose spaces. The BOBA Chair, meanwhile, encourages movement with a stable base, adjusting to various heights and supporting up to 330 pounds. Discounts reach 50%, with prices between $124.50 and $139.50.
• The Nokbox Readiness Kits: Aiming to give your loved ones peace of mind, The Nokbox offers a system to organize all your important documents, digital information, and estate plans. The founder created it after facing difficulties managing her father’s affairs after his passing. These kits, available in Lite, Base, and Fireproof versions, are 50% off, with prices ranging from $34.50 to $89.50.
• NEST NEW YORK Candles & Perfumes: Transform your space with luxury fragrances. NEST NEW YORK offers candles, diffusers, and perfumes at a 50% discount. Their products, known for their high concentration of oils, include scents like Ocean Mist & Sea Salt and Moroccan Amber. Prices range from $10.50 to $112.50.

Travel and Practical Tech

• Hartmann Luggage: With a 50% discount, the Hartmann brand invites you to travel with style and functionality. Their Century and Reserve collections offer lightweight, durable hard-sided luggage or coordinated soft bags with leather accents. Options include carry-on and large checked bags, with prices ranging from $132 to $325.
• Airmoto Tire Inflators: Inflate tires on cars, motorcycles, bikes, and more in minutes with the push of a button. This portable device fits in your glovebox and uses micro-compressor technology. The offer, with a 50% discount, includes a tire plug kit. Prices range from $10 to $39.50.
• AquaVault Chargers: Stay powered up with AquaVault’s portable chargers, available with discounts from 51% to 60%. The ChargeCard is small, ultra-thin, and has built-in cables for both iPhone and Android. The wireless model attaches to QI-enabled devices. There’s also the SoundCharge, which combines a high-fidelity portable speaker with a MagSafe wireless charger. Prices vary from $29 to $79.

Making Smart Choices

In a market full of choices, knowing how to pick what’s truly worthwhile goes beyond just the price. As an investor highlighted in Entrepreneur, it’s important to look beyond initial excitement and consider a product’s solidity or market saturation. While these tips apply to the world of investments, they remind us that, as consumers, we also seek lasting value. GMA’s “Deals & Steals” aim to do just that: simplify the search by offering products that have already been vetted by an expert like Tory Johnson, allowing shoppers to access quality brands that might otherwise be inaccessible.

“Sometimes the best investment decisions I’ve made never show up anywhere. No press release, no board seat. Just a quiet ‘no’ on something that, in the moment, felt very close to a ‘yes’,” the investor writes in Entrepreneur, illustrating the importance of discipline in making choices.

This focus on curation is what gives these discounts added value. It’s a filter that helps consumers feel more confident in their purchases, knowing that someone has already done part of the selection work. These kinds of deals also represent an effective strategy for small and medium-sized brands seeking greater visibility, as we covered in this note about advertising and media curiosities.

Why it matters

The “GMA Deals & Steals” are more than just discounts; they are a window for consumers to explore and acquire high-quality products at accessible prices. For brands, it's a platform with a massive audience that can boost sales and give them visibility. This segment demonstrates how media outlets can directly influence consumer trends, creating significant opportunities for both buyers and sellers.