Fast Food Chains Offer Deals for National Cheeseburger Day Amid Mixed Stock Performance

This Friday, major fast-food chains across the United States rolled out a series of promotions and discounts to celebrate National Cheeseburger Day. From McDonald's to Burger King and Wendy's, consumers could take advantage of deals, mostly accessible through mobile apps and loyalty programs.

As diners enjoyed the specials, these companies' stock performance showed mixed results for the day. McDonald's (MCD) shares, for instance, closed down 1.26%, as reported by Fox Business. Other companies in the sector also saw minor shifts in their stock values.

Deals to Celebrate National Cheeseburger Day

McDonald's joined the celebration by offering a free Double Cheeseburger to MyMcDonald's Rewards program members. This deal required a minimum $1 purchase through their app. A company spokesperson told FOX Business that since burgers are "kind of our thing," they wanted fans to be able to add a Double Cheeseburger to their order to celebrate the holiday.

Burger King extended its celebration over a week with various offers for Royal Perks members. On National Cheeseburger Day, members could get a free Bacon Cheeseburger with a minimum $3 purchase through the Burger King app, as reported by USA Today and cited by Fox Business. The promotion also included deals for Chicken Nuggets and the Original Chicken Sandwich on subsequent days.

Wendy's also participated, allowing Wendy's Rewards members to add a Dave's Single Cheeseburger for $1.99 with any purchase made through their app or website at participating U.S. locations, according to USA Today.

Other Notable Discounts

• Five Guys: Offered a buy-one-get-one-free burger of equal or lesser value when ordering online or through their app with a promo code, as per USA Today.
• Carl's Jr.: Carl's Jr. Rewards members could get any burger for half price with the purchase of any Hand-Scooped Ice-Cream Shake, using the chain's app, also reported by USA Today.
• Shake Shack: Allowed customers to get a single ShackBurger or single Cheeseburger for $5 with any purchase, using a code in their app, website, or in-store kiosks, according to USA Today.
• 7-Eleven: Featured a $6 meal deal that included a 20-ounce drink and a choice of an Angus Double Cheeseburger, Chicken Sandwich, or Philly Cheesesteak, as per USA Today.
• Buffalo Wild Wings: At participating locations, customers could get a free cheeseburger with the purchase of another regularly priced cheeseburger, as reported by Today.

Stock Market Performance

Beyond the promotions, the day also reflected these companies' performance in the stock market. McDonald's (MCD) shares closed at $231.07, down $2.96, a 1.26% decrease. Other companies like Restaurant Brands International (QSR), parent company of Burger King, saw their shares fall by 0.56%, and The Wendy's Co. (WEN) dropped 2.45%.

On the other hand, Shake Shack (SHAK) saw a slight increase of 1.38%, while Red Robin Gourmet Burgers Inc. (RRGB) also experienced a small decrease of 1.05%, according to stock data cited by Fox Business.

Why it matters

These offers are more than just a way to celebrate a special date. For fast-food chains, they represent a continuous strategy to attract customers and encourage the use of their digital platforms. In such a competitive market, these promotions aim not only to boost short-term sales but also to build loyalty through rewards programs and apps, which are increasingly important for the sector's growth.